Beyond the Video Strategy Lottery
I’ve spent 30 years up close and personal with the baffling haunts of the internet. During that time, I’ve been looking for one thing: appetite. I figure out what people want and the best way to package and deliver it on behalf of my clients. My goal is always to find large, motivated audiences for my clients.
I don’t want you to create content that is just “pretty”. It needs to serve a business function. Your video content needs to motivate, engage, and entertain. One of the things I’ve learned again and again is that you can’t force an audience to like something. The hunger has to be there first. Otherwise, you’ll create a mountain of content that your audience simply won’t care about – if they ever see it in the first place.
The “Post and Pray” Video Problem
In my experience, a lot of video strategy is built on “post and pray”. This is the habit of creating a lot of content in the hope that some of it sticks. That is a lot of work, and it can be quite heartbreaking for everyone involved when nobody watches the videos.
The reason people aren’t watching your videos isn’t because of the lighting. It isn’t because of your charisma or the quality of your equipment. The problem is that you’re creating content in a vacuum. You’re building a supply for a demand that doesn’t exist, or one that is based purely on a gut feeling.
Appetite-Based Engineering – create videos people want to watch!
I have the solution, and I call it “appetite-based engineering”. This marks the end of the video content lottery.
Having spent so many years in SEO (Search Engine Optimisation), I base all my strategies on data – on what people are actually searching for. When I build video strategies for clients, I apply that experience directly to your YouTube or social media presence.
How the Workshop Works (No “Bespoke” Fluff)
I don’t believe in forcing you into a rigid 12-step framework. We sit down (virtually or with a coffee) and we do the heavy lifting together.
- The Demand Audit: I use my proprietary toolkits to find the “High-Appetite” topics in your specific niche. These are the Information Gaps where people are searching, but nobody is providing a brilliant answer.
- The Logical Filter: We don’t just pick “popular” topics. We pick the ones that align with your brand. These are the topics that build your authority and make people actually want to work with you.
- The Engineering Roadmap: You walk away with a crystal-clear spreadsheet. It contains a curated list of video ideas, the statistics that prove why they will work, and the “Search Intent” hooks you need to grab attention immediately. I even include suggested ‘hooks’ for the video.
The Investment: £399
I used to only do this for my private, long-term agency clients. But I’ve seen too many brilliant creatives stuck in the “Visibility Gap” simply because they lacked a data-backed roadmap.
For £399, you get my 30-year SEO lens focused entirely on your business for a session.
You aren’t paying for a spreadsheet. You’re paying for the near-certainty that your next 20 videos have a head start before you even turn on the camera.
No more fog. Just a clear path to being understood, not just seen.
Ready to engineer your reach?
I only run a few of these sessions each month to make sure I can dive deep into your specific data. I also only work with clients who I know I can give a solid ROI to, so please get in touch using the form below if you’d like to know more.