The importance of making mistakes

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Pobody’s Nerfect. Nobody likes making mistaks.  But having plans go wrong is an important part of what makes a business a success.  In this episode of ‘Internet Marketing for Humans‘ we are joined by James Kindred of Fork / Big Drop Brewery.  We discuss ‘the joy of mistakes’ and explore the opportunities for learning and improving that project failure can offer us.

This is one of our long form podcast episodes, giving us the opportunity to explore topics a bit deeper than in our shorter episodes.  In addition to discussing the importance of making mistakes we also explore ways of marketing that change perceptions (rather than changing products).  We chat and laugh about some of the stranger mistakes big brands have made.  We chat Shreddies, Beer and Burgers.  The subject of viral marketing pops up as we discuss the fallout between Coleen Rooney and Rachel Vardy.

Find out more about Fork…

Find out more about Big Drop…