The Internet is full of Marketing Experts telling us to create content. Great. That’s super. Content is crucially important, that much is already well established. But how can you create content when you’re fresh out of ideas? How do you find out what content your audience (potential clients or customers) want to read about? In this episode of the ‘Internet Marketing for Humans‘ podcast we reveal where professional writers look for inspiration when the ideas well runs dry. This podcast episode started life as a talk Andrew Laws gave at a Powered Up Business Networking event.