In order to succeed you need to improve your processes. There is always a better way you could be doing things, not just in terms of efficiency. Improving your business and marketing processes can add value to you, your business and your clients or customers. In this episode of ‘Internet Marketing for Human‘s we speak to Ian Fairweather of Arkouda Solutions. Ian is a ‘Process Excellence Coach’ and spends his time fine-tuning a wide range of processes for some very large companies. This podcast episode is a fascinating look at the improvements that anyone can make to their business by analysing in a methodical and logical way.